SEO or search engine optimization is used to help businesses to get more organic traffic online and increase conversion for their products or services. When you optimize a website, the success or failure of your optimization is not solely dependent on the rankings of a few general keywords. It is determined by the overall organic traffic and conversion.
Many business owners and marketing managers still measure the success of SEO by its keyword rankings. However, this is not the correct way to measure the ROI of your optimization process. No SEO consultant can guarantee rankings of keywords when it comes to optimization. This is because the organic listing of search engines is live and the listings change every day. Moreover, due to different datacenter, the display of ranking will differ according to which datacenter you are in when you do a search. So how can you measure the success of SEO based on these variables?
An experienced SEO consultant will not measure the success of your optimization based on keyword ranking. They will optimize a website based on a specific keyword theme. In another words, they should have a series of questions to ask you so that they can understand more about your marketing objective and find out the visitors’ profile to your website. Who are your visitors? What is the demographic of your visitors? What are some of the information that the visitors wish to find out from your website?
Once the visitor profile is determined, the consultant will develop a list of keywords that are related to what you are offering. From the list of keyword, the consultant will identify a keyword theme and will revolve the entire optimization process around it. Keyword theme is very important and the consultant will make sure that the content and tagging of your website will be closely related to the keyword theme chosen.
If the keyword theme of your website is chosen correctly, your website will eventually get the most out of the organic listings of search engines. Your visitors will find your website from various long-tailed keywords due to the content that you have on your website. Long-tailed keywords usually contribute more organic traffic when compared to the generic keywords that you have optimized. Visitors using long-tailed keywords to find your site are more likely to buy from you due to their high interest level. Therefore, be sure to cooperate closely with your SEO consultant by giving him the necessary content to work on.
Last but not least, your website should have analytic codes installed so that you can track the performance of your optimization process. Review the analytic report every 3 months to see the performance of your overall organic traffic and conversions.
Cheow Yu Yuan is the co-founder of OOm, an online marketing agency providing SEO Singapore services.
Check out more about SEO Singapore at www.optimalonlinemarketing.com
Writing SEO copy can feel like a minefield. Get it right and your website will attract new customers via search engines and increase sales. Get it wrong and new customers simply will not find your site. The good news is, there are some simple things you can do that will make all the difference.
As far as the search engines are concerned, they want to find the most relevant content for each users search. They do this by looking at two things. The first is inbound links, which tell the search engines how important you are. The second is the content, which tells the search engines what you do and how relevant you are for each particular search.
Think Web Pages, not Websites
Google looks at each of your web pages on its own merits, rather than looking at your site as a whole. So, when you are planning the structure of your website, you need to think about your key areas. Make sure that each area has its own page. That way, you can optimise each page for a particular product, offering or benefit.
For example, if your website sells electrical products, divide the site into separate pages for broad areas such as kitchen appliances, then create individual pages within these categories for products such as washing machines and irons.
Keyword Research
It is crucial that you get your keywords right, so rather than guessing, use keyword research. Single keywords tend to have more competition, making it difficult to get good organic search rankings for them, so it is far better to be more specific and choose keyword phrases.
For example, an airline should use ‘cheap flights to Malta’ rather than ‘flights’. This also helps to ensure you get good quality traffic. People are more clued-up these days about search engines and know that more specific keyword phrases are more likely to deliver what they are looking for.
Emphasise your USPs
In the same way that USPs are important when you are writing sales copy, they are just as relevant to SEO copy. If you offer something unique, it is worth including it in your keyword phrases. If for example, your airline is the only one offering flights to a particular city, include that in your keyword research.
Building Keyword Phrases into your Copy
Content is king. There is no point in attracting lots of people to your page, if what they find is nonsense. Nobody likes to read copy that has keyword phrases clumsily or inappropriately dumped in the middle of every sentence. It is important to get the balance right and make sure that the keyword phrases are not getting in the way of the readability of the page.
Start by writing a first draft of your page, focusing on what you want to say. Then look at how you can incorporate your keyword phrases without losing the essence of the content.
For example, if you mention that your airline offers a huge range of European flights, you could expand on that by saying that these include ‘flights to Italy’ and ‘flights to France’. Or you could change ‘European flights’ to ‘cheap European flights’ if that is one of your keyword phrases.
Focus on two or three keyword phrases per page. If you have too many, you will end up diluting them and they will be less effective. It is worth getting someone to sense check your copy. They will soon be able to tell you where the keyword phrases are getting in the way of readability.
Keyword Saturation
Each page needs to consist of well written copy, laced with your chosen keyword phrases. Approximately 5% of your content should be keywords. It is important not to go over 10%, though, as search engines may think you are spamming and penalise you with a low ranking. Measuring keyword density is the only way to ensure your keyword phrases are appearing prominently to search engines.
The Importance of Headings and Links
Search engines view titles, headings and links as being particularly important, so try to include your keyword phrases in them. It is often easier to work keyword phrases into titles and links than trying to wedge them into a sentence, so this kills two birds with one stone. Words that are in bold are considered of higher relevance by the search engines, so it is worth putting your keyword phrases in bold. It also helps users to pick out the relevant points.
Remember your Meta Tags
As well as building your keyword phrases into the copy, they need to be included in the page titles and meta tags. If you do not do both, your site will not be indexed for those keywords.
To Misspell or not to Misspell
This is a tricky one. You will notice when you do your keyword research that people often spell things incorrectly when they are searching. On the whole, best to avoid these in your copy. Your website is a reflection of your company, so peppering it with what looks like typos probably won’t help to enhance your professional image. However, sometimes Americanisms are the more popular spelling (eg. organization rather than organisation), so it is worth considering these, but make sure you are consistent, so they don’t look like mistake.
Last but not least, here are a couple of web copywriting tips:
- Know your Audience
If you have a clear picture of who you are talking to, it is far easier to pitch the tone and type of information at the right level. Create a mental image of your target customer, then imagine you are talking directly to them.
- Short and Sweet
The first couple of sentences are crucial. In a web environment, you are competing with a never ending supply of information, so you have got to grab peoples attention from the outset. Make them really relevant, so that your reader knows what you have to say is what they want to read. Then, once you have got their attention, you have got to keep it. Keep sentences and paragraphs short and to the point. Web audiences need relevant information quickly. Assume that your audience has a limited amount of time to hear what you have to say.
Remember, once your site is up and running, it is important to monitor and analyse its performance, so that you can make improvements where necessary. It is also crucial to regularly update your content, as the search engines begin to ignore pages that are not updated regularly. Users want to know your site is kept up-to-date and see fresh, innovative content, so be sure to provide them with it to keep them coming back.
Achieving good rankings is only half the battle. The web is a competitive environment, so once you have got good rankings for your key phrases, you need to make sure you keep them.
10 Simple Steps to Writing Effective SEO Copy for the Web
1. Carefully plan your site map to ensure that each product or benefit has its own page.
2. Be specific, use keyword phrases rather than keywords.
3. Use a keyword research tool to get your key phrases right.
4. Get the balance right. Do not let your keyword phrases get in the way of what you are trying to say.
5. Keyword phrases should make up around 5% of your copy and no more than 10%.
6. Build your keyword phrases into headings, links and meta tags.
7. Put keyword phrases in bold.
8. Keep your content punchy and to the point.
9. Once launched, monitor and analyse your site, then make improvements where necessary.
10. Update content regularly to keep users coming back and ensure the search engines do not ignore your site.
Peter O’Flynn is Creative Director of Marketing Team Direct – the digital marketing agency that offers a complete range of integrated online marketing and SEO services.
AdSense is a program from Google that you can use to generate advertising revenue on your website. Google runs this ad allocation program that allows webmasters to generate revenue by displaying ads on their sites. The content of these ads is determined by the content on your website which is determined by Google.
They sift through your site’s content and place very relevant ads automatically on your site. They provide text, image and video advertisements that appear on participating websites. These ads appear based on the keywords and content present on the website in question. Adsense is a great way to get more out of your site, by creating an alternative revenue stream.
AdSense is definitely worth pursuing, and the best way to benefit is to build a high quality website rich in content. There are thousands of advertisers willing to pay big money to get exposure for their products online thus providing another benefit to Webmasters by providing another opportunity to monetize their traffic.
This program is all about high quality, targeted content and the more targeted your content, the more harmonized the search engines’ ads will be to your website and its content. Therefore, if your advertisements are targeting your visitors the more likely they will be to click on the ads because they find them interesting with this translating into more profit from your website.
Adsense is also particularly useful for testing a new site to see if it’s going to make the money that was projected during the initial research. This can help determine if any changes need to be made to the site to make it more profitable and whether or not it’s worth the expense to continue with the website in its current format. Another benefit to Webmasters is that Google AdSense is free.
Google does all the work in the sense of supplying the ads and determining which ads would be more relevant to your website. However when it comes down to the final decision it’s up to the website owner as to which ads go and which ones stay. This is another benefit to the webmaster, as well as the fact that he or she can also determine the final look of the promotion in terms of the color and how it fits into the website’s overall scheme.
Another benefit Google’s AdSense is that it rewards you for creating sites rich in high quality, focused content, which in turn makes the Web a better place for everyone concerned. The key to making great money with this program is to place ads on pages that are receiving high traffic for high demand keywords. Once it is enabled, Google will automatically crawl the content of your pages and deliver ads that are relevant to your audience and your site content.
These ads are so well matched that your visitors will actually find them interesting. AdSense has become a popular method for placing advertising on a website because the advertisements are less intrusive than most banners and the content of the advertisements is often relevant to the website.
This program has been particularly important for small websites who do not have the budget or resources for developing advertising sales programs and sales people to deliver advertising revenue. Google’s AdSense is a superb revenue generating opportunity, which offers many benefits for small, medium and large websites online today.
Bob Withers is a professional sales and marketing person with over twenty years experience. He has also turned his sights on internet marketing to apply his trade. If you want to get in touch with Bob please visit:
Free Sales and Marketing Advice
When you are building a website and want it to be successful, then an internet marketing company is definitely something you want to consider contacting. The job of an internet marketing company is to increase your rankings and build traffic to your website, so it is something that is mutually beneficial.
Creating a successful website can be one of the most difficult things to do, but it can also be one of the most rewarding. The most challenging part is figuring out what method to use to drive traffic to your site. Your rankings on search engines are directly related to your link popularity and a really great way to build that is by writing articles. So many websites make the mistake of adding large amounts of free content to their sites because it is cheap and they think it is going to help them. There are so many things wrong with adding exact copies of articles that are low in quality and it is definitely detrimental to the success of your site.
If you post an article that already exists somewhere on the web, then it will strongly hurt your rankings. Since your article has been posted after the other ones that are identical to it, yours will not rank as well as they do because they were on there first. You also do not want to post articles that are written poorly and the content is low quality. Not only does this waste your time, but it also wastes your link equity that could be used to rank pages that are better. In this case, less really is more.
When you started your site, most likely you had a particular vision in mind. Well, this vision needs to be kept in mind when you are writing content as well. If you post articles that lack a focus and do not follow your vision, then you will surely lose the interest of the visitors to you site and they will leave.
The structure and format of your articles is just as important as the quality of the content in them. Try using different types of formats to figure out which works best for your site. For example, taking the time to generate well written blog posts can be an excellent form of viral marketing and can really boost the traffic of your site.
Regardless of how you decide to go about building traffic to your site; it is always a good idea to consult a successful internet marketing company. Start a search on Google or Yahoo to find a reputable internet marketing company and learn all that you can from them; use them as a resource because they are sure to help you and your site soar.
To know more about internet marketing company please visit our website.
As more and more of the business marketing companies are turning to the online sector for promotion, more and more SEO and internet marketing cowboys are popping up onto the scene. Making it harder for not only small businesses but a selection of the larger businesses to actually work out the good from the ugly. So I have put together a few tips which may help in eliminating this problem.
Firstly you should check to see how long a company has been around. If they have been around for say 5 years or more, then you know that they must be doing something right. Also a great tip is to check how many employees they have because a company with only 1 employee that has been around for 5 years is quite an easy achievement. But if infact they have 10 or 20 employees, each would have to get a wage therefore the company would have to be bringing in legitimate money to last 5 years.
Next I would ask them to show me some results of any previous clients they have worked with, if they come up with an excuse such as we can’t as we don’t list our clients results, then I would be quite precautious. Also ask to speak to some of the clients directly to maybe get a few good references.
A lot of SEO companies promise the world and fail to deliver, or they just lye to you from the beginning. You should never believe an SEO company that guarantees results within 30 or 60 days nobody can guarantee anything, what a legitimate SEO company can do is apply there knowledge both onsite and offsite to improve overall rankings and drive targeted traffic and conversions into a website.
You should be on the look out for companies that want you to sign a long lasting contract, as if you do this you may have to pay the company month in and month out, while they are not doing anything to help your sites rankings. Finally you should try to discuss what the steps will be with an SEO company, SEO is not a quick win solution, it cannot be completed within a day or two, it should be an ongoing process for the rest of your websites life. You should beware of companies that promise too much as they may be breaking the search engines guidelines which will ultimately result in your sites demise.
Specialists in SEO, Search Engine Optimisation and Web Design
If you are going to be successful on the Internet at making money, you will need to pay close attention to the search engine rankings of your website. A high ranking on the search engines for your targeted words or subjects is the difference between total failure and a successful website.
More than 80% of the people on the Internet find what they are looking for by using search engines. The top search engine by far is Google, followed by Yahoo and then MSN. If you can get your website’s pages on the first page of Google you will most likely get a steady stream of visitors. That is what everyone is trying to do and that is what is called SEO or search Engine Optimization.
SEO is as complicated as you want to make it but it doesn’t have to be that way. The title you use on your blog or website is the most important of all. Make sure you use the important keywords or phrases you have chosen in every title as this is the first thing the search engines see. Your title should be carefully thought out to say and target exactly what you want your visitors to be searching for.
Your websites content is also very important. Search engines cannot read pictures and graphics so keep in mind that although a picture or two can make your site look better, it does nothing to tell Google what your page is about. Make sure you repeat your keywords every so often but try not to put them too many times on one page. This is called “keyword stuffing” and may end up upsetting the Google gods if you do it.
After you have written quality targeted content on your site, it is time to think about links. Another way Google determines what your site is about is by looking at the links that link to your site. If everyone links to your site using the words “fast cars” then Google will determine your site is about fast cars and not “tall trees”.
The number of incoming links and what their anchor text is (“fast cars” would be the anchor text) helps Google decide not only what your site is about but also how important it is. If your site has 10 incoming links about fast cars and another has 100 of the same type of links, Google will decide that your competitor’s site is more “important” than yours and most likely list that site ahead of yours. This is why you need to be forever obtaining incoming links to maintain and improve your website’s search engine rankings.
In the end, websites with high search engine rankings will make more money than those with low rankings. They will get more free visitors and if properly positioned, those visitors will translate into dollars. The Internet marketing game is a complicated game that anyone can play but only those that know what they are doing will be successful.
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If you are going to be successful in making money on the Internet, you will need to become proficient in picking keywords. Keywords, if used correctly, are the sign posts that will direct visitors to your site. And what is even better is that they will come for free.
The first step to picking the right keywords is to gather and study keywords and phrases that pertain to your website’s subject matter. One of the best tips is to find out directly from your customers (if you can) what words they are searching for and what they are hoping to find. It is always good to look at any business through the eyes of the customer rather than the owner because it is the customer that ultimately has to be satisfied. Try to find out what your customers want and what they are looking to do or buy. Your customers may have a different need than you thought.
When you have gathered as many phrases and ideas as you can from your customers, it is time to add your own. Once you have this complete list in your hand, it is time to start studying and evaluating it. Your goal is to find phrases that will bring in the highest number of highly targeted visitors to your website. “Highly targeted visitors” means those visitors that are looking specifically for what you have to offer and to make a purchase if you are selling.
There are many different paid software programs and free ones as well that will help you pick word phrases that may be suitable to your goal. You need to find word combinations that people use and are highly relevant to your site. You also have to find combinations that do not have too much competition or it may be difficult to compete with the high number of other sites also targeting those keyword.
Selecting relevant keywords that will effectively bring visitors to your website is not a skill that is learned overnight. It is difficult enough that along with that software you can buy are many professional companies that can help you as well. Picking and targeting correct keywords is something that takes a large amount of patience and lots of trial and error. If you expect to learn slowly and not get frustrated by the many possible failures you might heve, you will do well.
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The digital age allowed the fastest and easiest mode of distributing information. Internet marketing has changed the world of selling. The old salesman wearing a flashy tie knocking on your doors, tapping on your windows and ringing your bells is a thing of the past.
Try a simple approach called viral marketing. No, it has nothing to do with those nasties around in the cold and flu season, nor will it crash your computer! Viral marketing is the expression used to describe the fast and quick spreading nature of this marketing style. To understand viral marketing better, lets take a look at what the steps you need to take are to gain better returns for your valuable time.
Look at acquiring copyright on an ebook. By selecting an ebook that discusses interesting topics or provides useful information about your product lines, you have a unique opportunity to position yourself as an expert in your niche market. When producing the ebook, aim to have it set out in such a way that your business tags and your best products are highlighted. Make sure that a link to your landing page appears prominently in each page of the ebook. Next, look at allowing your visitors to freely distribute your ebook, such as via emails, social bookmarks, links in their blogs, etc. When you allow for the e-book to be easily transmitted, then you can facilitate your desired exposure across the internet in the same way a virus spreads.
Look at setting up a forum or a bulletin. This is a straight forward task that you can do via your blog site; you can also create an egroup from a list of emails of potential customers. Place a banner appearing at the top of the bulletin board where all visitors to the bulletin will have your products in their line of sight generating interest in these potential customers. Next allow them to link your discussion board to their websites or blogs, this of course works best with those that actually have a website. Remember, that your banner alone works well for marketing purposes.
Look at trading horses. By sharing your best web design templates with other sites you can generate a unique opportunity for exchange links back to your site. By visual association, the designs that you give out for free, if remembered along with your own product lines, can create a spiraling effect. Good graphics makes a website attractive; hence, sharing your talent in graphics design in exchange of a larger share of internet traffic is a fair deal. Place a copyright notice in all your designs, and this will compel viewers to comply with your conditions as well as generating a unique link back to your own website.
Look for others who may be willing to advertise in your own viral ebook. The advantage of this is that you can also add additional links and generate additional promotion through the advertisers eagerness to promote their own business. The more this advertiser is trying to promote their own place within the ebook, the more advantageous it can turn out to be for you. By writing a good ebook you have a unique opportunity to increase the credibility of your business and the products and services being promoted.
Write and submit articles that closely relate to your product or service being offered. Be sure to include in your resource box the terms and conditions for allowing the reprint of the articles. Resource boxes are usually located at the end of Ezine articles, and most article banks use the same options.
Through the use of a variety of marketing techniques and accurate representation of your products and services across a number of formats online, you can generate a buzz around your product and place your business in the consciousness of the customers you are wishing to attract. The viral marketing format simply allows for an increase in the generation of traffic, a chance to promote into your niche market and the opportunity to ensure that your business achieves internet marketing success.
Deep Arora is an Internet marketer with over 7 years of online experience and he teaches internet marketing from his blog at http://www.HowIDid.com. Check out his blog for some amazing techniques today..
Optimizing your site for free traffic is crucial when building a website. Having an optimized site will not only save you a lot of money in advertising, but will always be working for you.
In order to have the success you surely would like for your website to have, this is one tool that will deliver that directed search engine traffic that you want. Organic search engine hits are the best and, if you can receive all organic hits, then your site is going to be very valuable. This is particularly true if you were to consider selling your website sometime down the road. Here are a few tips to get you started.
1. The first way to start optimizing your site for organic SEO traffic is to do link exchanges. You will want to find other sites whose content is of the same or similar theme as yours. Then, you can request that they place your link on their page in exchange for you doing the same for them. Obviously, the more of this you do, the more benefits you will see, so you can employ this tactic as much or as little as you like. Websites like linkmetro and what not is one example of such a site that allows for such link-sharing relationships.
2. The second technique you want to employ is setting up links with sites that are highly ranked and are related to your content. This tactic is closely related to the first, but allows you to expand upon simply exchanging links and optimize such link exchanges. You can also keyword optimize your anchor test for your link so that you have keyword optimization working for your in addition to effective link sharing. This technique is so important for organic SEO traffic because this is what search engines look for when they are determining the level of quality and worthiness your site has.
3. The third tactic to employ involves the optimizing of anchor text. First, while you are writing your anchor text, it is very important to have a few different variations. Use different keywords so that you can receive traffic from a variety of different keywords and keyword phrases individuals you want to market to may be using. Using different keywords helps prevent the distribution of duplicate content, something you always want to avoid.
Finally, keeping the content of your website fresh is very important to climbing the ranks of search engines. Setting up a content creation program that will allow you to add new keyword optimized content pages to your website will keep your site new and constantly refreshing. The more you introduce fresh content to your site, the more often the search engine spiders will have made their way to review and re-rank your site. The more that happens, the more your site moves up the ranks, delivering all the more organic SEO traffic that is the power behind the most powerful sites of today. So, now that we have that taken care of, go and turn your site into all that you dream of.
Want to learn more about time-tested traffic generation techniques? Hear from the experts and learn more about how to bring success and traffic to your website. http://Traffic-Generation-Techniques.com
In order to have success with your website, you have to generate traffic using exposure to your website. Getting web exposure requires being indexed. By simply submitting your sites, you are guaranteeing yourself a place in the inventory of websites search engines direct traffic to. The key to getting noticed quickly is to get your sites link on a highly ranked page. This works so well because highly ranked pages get spidered more often than those websites who are not as highly ranked. If you are linked into one of these pages with higher rankings, then the search engines spiders will move into your site as well as through those links. Getting there is the most important part, as well as the part that pays big.
To get linked into one of these sites, one option is purchasing advertising space. You can spend $10-$30 and get placed on their site, which will then index your site due to the fact your link is on that highly-ranked domain. After your advertising time is over, you can either continue or terminate your purchase, but will enjoy being indexed very quickly, regardless. This strategy is a strong option if you have the extra cash available to spend; otherwise, there are other free options.
The second way to get noticed is to join a highly ranked forum and leave posts about various pertinent topics. Leaving useful posts, most forums will allow you to then include a signature with your website address in it. You can also leave comments on popular blogs and include similar tag boxes. While making such posts, be sure that you do not use no follow tags, otherwise you are just leaving a comment that will go unnoticed by the search engines. Making sure your signature links back to your website, as this is what increases your search engine optimization.
In the world of the internet- search engines are king. When building a website, making your way into the highly-ranked pages of these search engines is the ideal way to generate targeted traffic and being it to your website in droves. High levels of directed traffic will help you increase sales- the more people you attract, the better your chances are of selling your products and services. Another great benefit is the ability to build lists of prospects- mailing lists are a great way to keep traffic informed about your site.
Finally, you have increased opportunity to expose your brand and your sites popularity- the more people know about you (and the more they can pass on) the more people are going to know about your site. With all of these strategies working for you, it is easy to say how, combined, they can prove to be a force to reckon with when it comes to getting streams of traffic to your site. These methods are simply a couple of ways to get links to your website on highly-ranked pages. There are several other methods you may use as well.
Want to learn more about time-tested traffic generation techniques? Hear from the experts and learn more about how to bring success and traffic to your website. http://Traffic-Generation-Techniques.com